Product Placement is the process by which we integrate a product into a selected production for clear product visibility as a form of brand marketing or product promotion. The product is visible, though often not the focus, and it fits almost seamlessly into the context. Our industry-leading research found that 60% of audiences feel more positive about brands recognized from a placement.
It’s a proven fact: People buy the brands they see their favorite celebrities using in movies and TV shows.
Consumers are overwhelmed with advertising, receiving up to 30,000 marketing messages daily.
Reach consumers by integrating products or messages within the entertainment content already being consumed. It is an amplified type of product placement in which the product is central to the program’s plot line. The brand is interwoven within the script, showcasing product functions or unique features. This typically only occurs with a cash fee, media buy or significant production provisioning resulting in major production cost savings.
With 89% of the top Fortune 100 brands actively incorporating the strategy of celebrity marketing, there is no question about the extraordinarily high level of influence of celebrities in our society. The clothes that they wear one day fly off the shelves the next. When celebrities say they like a certain product, the sales of that product increase by double digit percentages.
Check our video to find out about Bumble and Riverdale product placement.
Our partnership with Bumble and The CW’s most popular TV series, Riverdale, featured linear, in-app, and digital components, creating an incredibly well-rounded campaign that drove massive results for both the brand and the TV series. As an added benefit, and one of the driving reasons behind the partnership, Bumble will continue to be seen by viewers around the world as the popular TV series is also on Netflix.